Shinsegae Food Launches Two 'Olban Chinese Cuisine Ready Meals' Targeting Single-Person Households

[Asia Economy Reporter Seungjin Lee] Shinsegae Food announced on the 15th that it will launch two types of Olban Chinese cuisine ready-to-eat meals for 1-2 person households who frequently visit convenience stores.

The Chinese cuisine ready-to-eat meals newly released by Shinsegae Food are two types: ‘Olban Chapssal Gwobaorou’ and ‘Olban Kkanpung Dakgangjeong.’ ‘Olban Chapssal Gwobaorou’ is a product made by coating domestic pork loin with chewy glutinous rice dough, frying it, and then quick-freezing it. It features air pocket technology, which involves adding a leavening agent to the batter before frying to create multiple layers of air pockets, then quick-freezing, resulting in an even chewier texture.

‘Olban Kkanpung Dakgangjeong’ is made by coating chicken thigh meat with a batter mixed in a golden ratio, frying it, and then baking it in an oven. The secondary baking process in the oven removes excess oil while retaining the meat juice, allowing the outside to be crispy and the inside moist. When eaten with the included Sichuan-style kkanpung sauce, the unique sweet and spicy flavor of kkanpung chicken can be enjoyed even more.

Both products are packaged in small portions suitable for 1-2 person households to enjoy in one serving, eliminating the hassle of dealing with leftover food, and can be conveniently cooked using a microwave or air fryer. The prices are 8,900 KRW (400g) for ‘Olban Chapssal Gwobaorou’ and 7,900 KRW (400g) for ‘Olban Kkanpung Dakgangjeong,’ and they are sold at CU convenience stores.

A Shinsegae Food official said, “Due to the prolonged COVID-19 pandemic, the culture of shopping at convenience stores is spreading rapidly, especially among single-person households, so we launched this new product with easy cooking and reasonable prices. Since it is perfect not only for a meal but also as a snack for home drinking, we expect a positive response from customers visiting convenience stores.”

This content was produced with the assistance of AI translation services.