Yuhan-Kimberly and Naver Host Sanitary Pad 'Donation Live'... "Joining Positive Influence"

Naver Shopping Live Broadcast at 10 AM on the 15th... 'Donate Just by Watching'

Yuhan-Kimberly announced on the 14th that its brand 'Joheun Neukkim' will launch the first-ever 'Donation Live' in collaboration with Naver Shopping. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 14th that its brand 'Joheun Neukkim' will launch the first-ever 'Donation Live' in collaboration with Naver Shopping.

According to Yuhan-Kimberly, this live event, which allows participation in donations while shopping, was planned to provide an opportunity to join a positive influence along with special discount benefits on Joheun Neukkim products. If the live broadcast reaches 100,000 views, 100,000 Joheun Neukkim pads will be donated to underprivileged girls through Naver Happy Bean.

Yuhan-Kimberly's 'Cheer Up, Daughters' campaign is a women’s rights protection project that donates sanitary pads to support socially and economically marginalized women and girls to have an equitable puberty experience.

Through Naver Shopping Live, Yuhan-Kimberly plans to offer various discount benefits. Joheun Neukkim organic cotton and wearable overnight first menstruation panties can be purchased at up to 46% off. Additionally, customers who purchase products during the live broadcast will receive extra samples along with a 'Joheun Neukkim Donation Badge' and a Starbucks coffee gifticon (for purchases over 30,000 KRW).

Furthermore, various events will be held simultaneously, including 10% point accumulation through gifting, surprise giveaways based on real-time view count increases, and menstruation-related Q&A sessions with experts.

A Yuhan-Kimberly representative said, “Along with product sales through the live broadcast, we promised to donate 100,000 pads upon reaching 100,000 views to support the positive influence of customers who love Joheun Neukkim. Since viewers can participate in the donation just by watching, we ask for your interest to achieve this goal.”

Meanwhile, through this campaign, Yuhan-Kimberly has donated 1 million sanitary pads annually since 2016, with a cumulative donation amounting to 6.17 million pads.

This content was produced with the assistance of AI translation services.