Galleria Department Store Reports 24% Increase in Lunar New Year Gift Set Sales This Year

[Asia Economy Reporter Lim Chunhan] Galleria Department Store announced on the 14th that its sales performance of Lunar New Year gift sets this year increased by 24% compared to the previous year.

By price range, sales of high-end gift sets priced over 300,000 KRW grew by 69%, mid-range gift sets priced between 100,000 and 200,000 KRW increased by 20%, and gift sets under 100,000 KRW also rose by 7%.

By item category, sales of wine, meat, and fruit sets stood out, with wine sales increasing by 77%, and meat and fruit each growing significantly by 27% and 28%. Following these were deli and non-food items, which increased by 34% and 15%, respectively.

The sales composition by item showed that high-end meat and mid-to-low priced health foods accounted for 47% and 21% of total gift set sales, respectively, leading overall gift set sales. Among them, in the meat category, the traditional strong seller Hanwoo gift sets ranked first and second in overall set sales, gaining the most popularity. The third place was occupied by health food sets priced around 90,000 KRW.

A Galleria Department Store official stated, “Due to refraining from hometown visits and the extension of social distancing, premium high-end gift sets gained popularity, and the growth in non-face-to-face gift set sales through online malls and KakaoTalk contributed to the overall sales increase.”

Meanwhile, Galleria Department Store is launching post-Lunar New Year marketing with product events and pop-up stores offering practical benefits at each branch. At the pop-up zone on the first floor of Galleria Luxury Hall East in Apgujeong-dong, the Italian luxury house ‘Valentino’ pop-up store will be held until the 21st.

At Galleria Gwanggyo, a Customellow pop-up store will run until the 2nd of next month, showcasing various collaboration products created in cooperation with installation artist Yang Hye-kyu. At Daejeon Timeworld, a ‘New Semester Student Bag Exhibition’ will be held until the 1st of next month, where bags from various brands such as National Geographic, Discovery, and Kangol can be found all in one place.

This content was produced with the assistance of AI translation services.