'Paper Bottle Cola' is Coming... Coca-Cola Aims to Eliminate Plastic Waste by 2030

Coca-Cola plans to launch the fruit drink 'Adez' in paper bottles in Hungary this summer.
Photo by Coca-Cola website capture

[Asia Economy Reporter Choi Eun-young] Coca-Cola is set to launch a 'paper bottle cola' that completely eliminates plastic from its packaging.

On the 13th (local time), the UK BBC reported that Coca-Cola is developing a paper bottle cola. The Coca-Cola paper bottle, currently being developed by a Danish company, is made from ultra-strong paper.

The challenge is whether the paper bottle can withstand the pressure of carbonated drinks like cola and beer. The outer part of the paper bottle must also resist liquid damage and prevent carbonation from escaping.

After more than seven years of experimentation, Coca-Cola plans to first launch its fruit drink 'Adez' in paper bottles this summer in Hungary. If the response is positive, the company intends to expand the application to Coca-Cola products.

Previously, Coca-Cola was dishonorably ranked as the world's largest plastic polluter by the private charity organization 'BFFP (Break Free From Plastic)'. Pepsi-Cola and Nestl? followed behind.

Meanwhile, as many companies emphasize environmental management recently, a wave of change is sweeping not only Coca-Cola but also multinational beverage manufacturers. The beer company Carlsberg is producing paper beer bottles, and Johnnie Walker, a whiskey brand with a 200-year history, attracted attention by releasing products in paper bottles.

This content was produced with the assistance of AI translation services.