Yeosu-si to Hold Online MICE Attraction Briefing... Public-Private Joint Event on the 25th

Yeosu-si MICE Customized Incentives Up to 25 Million Won

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Yeosu City and the Yeosu MICE Association announced on the 10th that this year’s ‘Online MICE Attraction Briefing Session’ will be jointly held by the public and private sectors via online live streaming from 2 PM on the 25th at the Expo Hall of Yeosu Expo Convention Center.

According to the city, this briefing session will be conducted online nationwide using ZOOM due to the impact of COVID-19, with a Q&A format to engage with MICE-related organizations.

Yeosu City and representatives from 12 MICE facilities attending the on-site briefing will promote competitive MICE incentives and Yeosu’s unique specialized tourism content, along with sponsored giveaways and promotional videos about COP28 and the upcoming 2026 Yeosu World Islands Expo.

Earlier this month, the city sent invitations to over 3,000 academic societies in the metropolitan area, participants of Yeosu City famtours, and incentive support organizations to promote Yeosu MICE.

Applications to participate will be accepted until the event date, and so far, about 150 MICE stakeholders including academic societies, associations, organizations, companies, and travel agencies have applied, showing strong interest.

Mayor Kwon Oh-bong of Yeosu said, “We expect this to be an opportunity to promote ‘Yeosu’s unique MICE infrastructure’ and ‘a differentiated marine tourism and leisure city’ to MICE stakeholders nationwide,” adding, “Through a customized online briefing session reflecting changes in the MICE attraction environment in the COVID era, we will further strengthen global MICE networking.”

Meanwhile, Yeosu City has been popular among MICE organizations by conducting small-scale famtours even during the COVID period and providing the nation’s largest customized incentives when hosting online and offline events.

This content was produced with the assistance of AI translation services.