Winia Dimchae, Air Purifier Profit Donation Campaign Supporting Abandoned Animals

[Asia Economy Reporter Suyeon Woo] Winia Dimchae announced on the 9th that it will carry out the "Sharing Love for Abandoned Animals Campaign with Winia" as part of its pet-friendly campaign.

Winia Dimchae planned this campaign to donate a portion of the proceeds from the newly launched Winia Pureflex air purifier equipped with pet mode, in celebration of the product release and to continue supporting abandoned animals this year. For each Winia Pureflex air purifier with pet mode sold, a donation of 5,000 KRW will be accumulated, and Winia Dimchae will settle the sales results by May and make a cash donation to the Animal Freedom Coalition.

The Winia Pureflex air purifier 100.2㎡ (30-pyeong) premium model applies pet mode and features a dedicated antibacterial filter coated with copper that removes pet hair and various odors floating in the air, making it a pet-friendly product. It also applies the sterilization-specialized Air Clean UV-C LED, which strongly sterilizes the air tunnel and fan through which air passes, maintaining clean air for a long time.

In addition to offline campaign events, donations will continue online as well. A consumer participation event will be held through Instagram. Until February 14, participants can join by taking a photo of their pet’s paw pads, posting it with the hashtags '#JellyChallenge #WiniaPureflex', and tagging friends to join the challenge.

For each participating post, 500g of pet food will be donated, up to a maximum of 500kg, to the abandoned animal shelter Aesin Dongsan. Additionally, one participant will be selected by lottery to receive a Winia Pureflex air purifier as a gift.

Kim Hyuk-pyo, CEO of Winia Dimchae, said, "Following last year, we are planning events to support companion animals this year as well, continuing our pet-friendly activities. We will lead efforts to fulfill our corporate social responsibilities by donating part of the product sales proceeds and supporting companion animal protection activities."

This content was produced with the assistance of AI translation services.