Samsung Electronics Introduces 'Consumer-Customized' Appliances at US Kitchen and Bath Show

Samsung New Lifestyle Washing Machine and Dryer Models for the US Market

Photo by Samsung Electronics

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 9th that it will participate in 'KBIS 2021,' the largest kitchen and bathroom exhibition in North America held online until the 12th (local time), showcasing innovative products such as the customized appliance 'Bespoke' refrigerator and the 'Grande AI' washer and dryer.

The Bespoke refrigerator, which has recorded high popularity in the domestic market, is offered in a '4-Door Flex' type for American consumers who prefer water purifier functions, applying types and door panel colors specialized for the U.S. market such as 'Champagne Steel' and 'Matte Black Steel.'

They also introduced the 'Smart Dial Washer and Dryer,' equipped with artificial intelligence (AI) functions that provide optimal washing and drying experiences tailored to users' habits and environments.

In addition to innovative appliances such as the clothing care device 'AirDresser' and the AI robot vacuum cleaner 'Jetbot AI,' they will also showcase kitchen solutions including luxury built-in appliances from Daiko, wine dispensers, 'Wall Oven' that combines microwave and convection functions for fast cooking, and LED lighting hoods.

Choi Soon, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "Samsung Electronics has led the industry as the market share leader in the U.S. appliance market for five consecutive years since 2016," adding, "This year, we will introduce consumer-customized appliances like Bespoke to the U.S. as well, continuing the domestic success story in the global market."

This content was produced with the assistance of AI translation services.