[Asia Economy Reporter Joonhyung Lee] Evejari announced on the 9th that it has selected IU as its new exclusive model.
According to Evejari, IU, who is in her 14th year since debut this year, is actively working in various fields with not only musical depth but also her unique charm. The company judged that IU's image aligns with the values it pursues and selected her as the new face of its brand 'Sleep&Sleep.'
Evejari plans to add freshness to the brand image by combining the company's expertise and reliability with IU's charm, targeting the MZ generation. They will produce and release a new TV commercial featuring IU and intensify marketing through various channels.
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An Evejari official said, "IU is the most trendy and distinctive star across all fields," adding, "We believe she will especially be able to lead empathy and communication with the younger generation."
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