Gwangyang City Promotes 'Buy Flowers Event' to Support Floriculture Farms

Overcoming the Decline in Flower Consumption Due to COVID-19

[Gwangyang=Asia Economy Honam Reporting Headquarters, Reporter Heo Seonsik] Gwangyang City announced on the 8th that it will hold a 'Buy Flowers Campaign' to help local flower farms struggling due to a sharp decline in flower retail sales caused by the prolonged COVID-19 pandemic.

With the prolonged COVID-19 situation, various events such as graduation and entrance ceremonies have been held online or scaled down, leading to sluggish consumption, falling flower prices, and the added burden of operating costs due to cold waves, causing significant difficulties for flower farms.

Accordingly, the city plans to produce bouquets composed of locally grown varieties such as Alstroemeria, Baby's Breath, and California Blue, and supply them to employees who apply throughout February to support local flower farms and revitalize the economy.

Last year, the city purchased flowers worth about 5 million won through voluntary participation of employees, and secondly, the public officials' union purchased flowers worth 2 million won, which were distributed department by department to promote the practice of having flowers in offices (One-Table One-Flower).

Lee Youngman, Head of the Plum Horticulture Division, said, "We hope this Buy Flowers Campaign will help revitalize the shrinking flower consumption market even a little," and added, "We hope local companies also participate in consumption promotion campaigns to help flower farms, such as the 'One Table One Flower Movement,' to be a great support to flower farms."

This content was produced with the assistance of AI translation services.