BBQ Introduces 'Visible ARS'... e-Coupon Ordering Becomes More Convenient

[Asia Economy Reporter Seungjin Lee] Genesis BBQ announced on the 8th that it will introduce the industry's first 'Visible ARS' service to facilitate easy e-coupon order reception.

Previously, except for orders through the BBQ app, customers had to visit the store in person or confirm the e-coupon number (random number) by calling the call center or the store to use e-coupons (Gifticons). The newly introduced 'Visible ARS' system sends a URL via text message when customers call the store, allowing them to directly enter the e-coupon number (random number) on their smartphone screen to place an order. This reduces errors and inconveniences that could occur during the traditional wired e-coupon usage process.

BBQ stated that the 'Visible ARS' service not only reflects customer demands to make e-coupon usage more convenient but also helps improve the profitability of families (franchise stores) by reducing the commission fees they bear to about one-third compared to orders placed through the call center.

BBQ said, “We will take the lead in creating a convenient ordering environment in the growing e-coupon market and provide various benefits to customers and families. Currently, this service is being introduced sequentially by store, and it will gradually be implemented in all stores.”

This content was produced with the assistance of AI translation services.