HMM Wins Grand Prix at Digital Advertising Awards for New Corporate Name Launch Promotion

HMM's Grand Prix trophy awarded at the 2020 Anne Award.

[Asia Economy Reporter Dongwoo Lee] HMM announced on the 8th that it won the Grand Prix in the Digital Advertising & Campaign category at the digital advertising festival '2020 AND Award.'

The AND Award is one of the top five most prestigious digital advertising festivals in Korea, hosted by the Korea Digital Enterprise Association and officially sponsored by the Ministry of Science and ICT, the Korea Broadcast Advertising Corporation, and the Korea Internet & Security Agency.

The winning works are finally selected through a rigorous three-stage evaluation process involving on-site experts, industry CEOs, and external professional judges to ensure fair judgment.

From May to July last year, HMM launched its new name, the current HMM, and conducted a corporate campaign under the theme "Growing Korea outside of Korea." The company received favorable reviews for clearly expressing HMM's determination and commitment to change and challenge.

HMM's corporate public relations (PR) aimed not only to imprint the new name on the public but also to express the role of the shipping industry through the vision contained in it.

In particular, it was explained that the campaign conveyed the meaning that HMM is an indispensable company as a national deep-sea shipping company for Korea's national economy, which depends on maritime transport for 99.7% of its imports and exports, and that it is a company that enhances national competitiveness in the sea, which is Korea's territory outside the land.

This content was produced with the assistance of AI translation services.