OB Beer Appoints 'Alexander Lambrette' as New Vice President of Marketing

Alexander Lambrette, Vice President of Marketing at OB Beer

[Asia Economy Reporter Seungjin Lee] OB Beer announced on the 8th that it has appointed Alexander Lambrette, former Vice President of Marketing for AB InBev India & Southeast Asia, as its new Vice President of Marketing.

Vice President Lambrette is a marketing expert who graduated with a master's degree in Applied Economic Sciences Marketing from Catholic University of Leuven in Belgium and completed brand marketing and management courses at Harvard, Kellogg, Stanford, and Wharton universities and graduate schools.

Since 2005, he has led marketing strategies for over 15 years at AB InBev across various regions including the United States, Australia, Europe, China, South Asia, and Southeast Asia.

Notably, he has held key positions such as Global Brand Director for Stella Artois, Premium Marketing Director in China, Vice President of Marketing for Bud Light in the United States, Vice President of Global Marketing for the Core brand, Vice President of Marketing for Australia & New Zealand, and Vice President of Marketing for India & Southeast Asia.

Vice President Lambrette is a marketer who actively utilizes analytical skills, data-driven processes, and consumer insights to pursue strategies for consumer experience, leading brand innovation during his tenure at AB InBev.

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