Chevrolet Launches Official Activities for Trailblazer Muse Program Season 2

Chevrolet held the opening ceremony for the Trailblazer Muse Program Season 2 on the 7th and officially launched its activities.

[Photo by Korea GM]

[Asia Economy Reporter Ki-min Lee] Chevrolet recently announced on the 8th that it held an untact (non-face-to-face) opening event at Cultureland C-Square in Gangnam-gu, Seoul, with the 50 final selected participants of the 'Trailblazer Muse Program Season 2' and officially started their activities.

This event was conducted through a non-face-to-face live broadcast method using a video connection platform. Present at the site were actor Dong-hwi Lee, the leader of the 'Style' team, and UFC fighter Chan-sung Jung, the leader of the 'Performance' team, who communicated with the muses and shared their determination to lead their teams to victory in this team competition program.

The second season Trailblazer muses are divided into two teams and will visit 20 major landmarks nationwide over four weeks while driving the Trailblazer. They will upload photos and videos on social network services (SNS) to promote the Trailblazer’s trendy style and dynamic performance. The team that meets the minimum total 'likes' condition on posts uploaded at each landmark and gains more 'likes' than the opposing team will claim that landmark.

Chevrolet will award all members of the winning team, which occupies the most landmarks based on mission results, with prizes worth approximately 300,000 KRW, including department store gift certificates, vehicle black boxes, and Harman Kardon Bluetooth speakers. Additionally, three individual award winners in categories such as 'Photogenic,' 'Best Video,' and 'Most Likes' will each receive DSLR cameras and lenses worth about 1,000,000 KRW, Apple iPads, or travel gift certificates. One person selected as the 'Best Muse' in the final comprehensive evaluation will be awarded a pure gold key worth approximately 1,500,000 KRW as a prize.

Jung Jung-yoon, Executive Director of Marketing at Korea GM, said, "Thanks to the great support for the previous Muse program, Season 2 was designed as a more dynamic and varied test drive program by adding fun elements and a competitive structure. Since Dong-hwi Lee and Chan-sung Jung, actual Trailblazer owners, were selected as chief muses of each team, we hope they will promote the unique charm and value of the Trailblazer together with the 50 muses."

This content was produced with the assistance of AI translation services.