Jeonnam Fire Department's Promotion of 'Residential Fire Safety Equipment' Installation Draws Attention with Famous CF Parody

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] The Jeonnam Fire Headquarters is drawing attention by parodying a famous commercial to promote the installation of residential fire safety equipment such as fire extinguishers and fire alarms, delivering a nationwide safety message.

The Jeonnam Fire Headquarters (Chief Ma Jaeyoon) announced on the 7th that it produced a video titled "Residential Fire Safety Equipment Protecting Families," parodying the famous commercial "000 Protecting the Earth."

The promotional video was self-produced featuring six people, including the Jeonnam Fire public relations officer and staff family members. It is available for viewing on the Jeonnam Fire YouTube channel.

In the past five years (2016?2020), there were 2,746 residential fires in the Jeonnam area (an annual average of 549.2 cases). This accounts for 21% of the total 13,169 fires, with the death toll reaching 58 out of 102 total deaths (57%).

Accordingly, fire-related laws have been enacted requiring all residences to install fire extinguishers and fire alarms. Fire stations nationwide provide residential fire safety equipment free of charge to economically vulnerable groups to reduce casualties.

Fire extinguishers in the early stages of a fire are known to have an effect similar to that of a fire truck.

Fire alarms, once attached to the ceiling, detect fires and help prompt quick evacuation with an alarm sound. They are inexpensive, costing around 30,000 won, and easy to install.

As seen in cases where they have already been introduced in countries such as the United States, Japan, and the United Kingdom, there has been an effect in reducing casualties. Especially, the higher the installation rate of fire alarms that detect smoke and alert with an alarm sound, the greater the reduction effect.

This year, Jeonnam Fire will distribute residential fire safety equipment, including fire extinguishers and fire alarms, to vulnerable groups (basic livelihood security recipients, lower-income groups, etc.) with a budget of about 1 billion won from Jeonnam Province and each city and county.

In addition, they plan to promote the necessity of fire extinguishers and fire alarms in general households throughout the province to encourage voluntary installation by all residents through various public relations policies.

Ma Jaeyoon, Chief of Jeonnam Fire Headquarters, said, "We are striving to minimize casualties caused by fires with the goal of reducing residential fire deaths by 50% by 2024," and added, "We ask for the cooperation of all residents to ensure that every home in Jeonnam Province becomes a safe living space from fire by installing fire extinguishers and fire alarms."

This content was produced with the assistance of AI translation services.