SSG.com, 70% Increase in Sales of Ready-to-Eat Ritual Food Products

Easy ancestral rite supplies sold on SSG.com

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 7th that, based on an analysis of sales over the past two weeks (1.24.~2.6.), sales of home meal replacement (HMR) ritual food products increased by 70% compared to the same period last year. Sales of Donggeurangttaeng and Tteokgalbi rose by 355%, assorted Jeon by 120%, soup varieties such as Sagol Gomtang by 50%, and dumplings by 45.3%. During the same period, related fresh food sales increased by 50%.

In particular, sales of meal kits that require partial cooking increased by 163%. Popular items included ‘Beef Mushroom Japchae’, ‘Barley Shrimp Minari Jeon’, ‘Seafood Chive Jeon’, and ‘Rice Cake Dumpling Soup’. Sales of side dishes that require no additional cooking also rose by 48.6%, with popular items including bracken, bellflower root namul, japchae, beef yukjeon, and mung bean pancakes.

The preference for small-portion products was also clear. For jujubes, the purchase quantity of the small 100g package was 35% higher than the large 500g package, and for Korean beef soup cuts, the 150g package sold about five times more than the 300g package. Onions in 1kg packages sold more than three times as much as 2.5kg packages, and peeled onions in single servings sold 1.5 times more. Chestnuts also showed 10% higher sales for peeled chestnuts in 320g packages (3,560 KRW per 100g) compared to 1kg packages with shells (980 KRW per 100g).

SSG.com is holding a special event featuring HMR ritual food products such as Jeon, Donggeurangttaeng, and dumplings until the 10th. The event offers a ‘the more you buy, the more you save’ discount when purchasing multiple products, and a 5,000 KRW discount is applied for purchases of Peacock products over 25,000 KRW. In the ‘Prepare Early for the Holiday Ritual Food’ event, which gathers fresh products such as fruits, meat, and seafood, customers can purchase meat products for soup cuts, bulgogi, and japchae at discounts of up to 40%.

This content was produced with the assistance of AI translation services.