Naver Strengthens Live Commerce to Foster Korean 'Wanghong'...
[Asia Economy Reporter Buaeri] Naver announced on the 5th that it will discover creator groups specialized in live commerce called 'Live Star' and strengthen their content.
Naver plans to sign contracts with Live Stars who will focus on its live commerce service 'Shopping Live' as their main platform and support them in producing live content.
Naver explained, "As user interest in entertainment-type live shows such as 'Betuman' and 'Rico's Challenge' increases, live commerce itself is showing new possibilities as content."
In fact, in the global live commerce markets such as the US and China, attention is growing toward creators who possess both expertise in products and entertainment planning skills. The 'Wanghong (famous creators)' in the Chinese live commerce market is a representative example.
Naver first signed contracts with broadcasters currently active on Shopping Live, such as Seo Kyung-hwan, Rico, and Kim Haena, and plans to discover 'Live Stars' through Naver platforms like blogs and Knowledge iN Experts.
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051414165763158_1778735817.jpg)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- [Breaking] Park Sukeun, Central Labor Relations Commission Chair: "Some Gaps Narrowed Between Samsung Electronics Labor and Management"
- "If That's the Case, Why Not Just Buy Stocks?" ETFs in Name Only, Now 'Semiconductor-Heavy' and a Playground for Short-Term Traders
- "I Take Full Responsibility"... Chung Yongjin Issues Direct Apology for Starbucks 'May 18 Controversy' (Update)
- "No Cure Available, Spread Accelerates... Already 105 Dead, American Infected"
Song Jae-hoon, the leader of Naver Shopping Live, said, "We aim to discover and nurture a new creator group called 'Live Star' to lead a new trend of creating and enjoying commerce-type content," adding, "We will create new value in the industry as a model that provides effective marketing opportunities to small and medium-sized enterprises (SMEs) and brand companies."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
