"1-Day Unlimited Viewing Pass" Watcha Celebrates 10 Million Downloads with Special Event

Surpassing 10 Million Cumulative App Downloads in 5 Years
Unlimited Access to Over 90,000 Movie, Drama, and Documentary Contents with 10 Million One-Day Passes Provided

[Asia Economy Reporter Eunmo Koo] The online video streaming service (OTT) Watcha has surpassed 10 million cumulative application downloads five years after its launch.

Watcha announced on the 5th that as of the end of January, the cumulative app downloads exceeded 10 million. To celebrate surpassing 10 million cumulative app downloads, Watcha is holding an event distributing 10 million '1-day free use tickets.' From the 5th to the 7th, by applying the code name “gamsahamnidacheonmaneyoWatcha” on the Watcha ticket registration page without entering any payment information, users can watch unlimited content including about 90,000 movies, dramas, entertainment shows, and documentaries for one day. This event is targeted at new subscribers and existing subscribers who are not currently subscribed to a ticket.

Watcha first launched its service in January 2016 and recorded 1 million cumulative app downloads within about a year. Afterwards, by exclusively releasing the British drama ‘The Little Drummer Girl’ directed by Park Chan-wook, the popular HBO dramas ‘Chernobyl’ and ‘Game of Thrones,’ it surpassed 5 million downloads in November 2019. In March last year, Watcha launched exclusive content ‘Watcha Exclusive’ and, boosted by the success of its first release ‘Years & Years,’ surpassed 6 million downloads, achieving 10 million downloads within 10 months.

Content, which was only about 5,000 titles in the early days of the service in 2016, has also been expanded to over 90,000 titles, strengthening content competitiveness. In 2020, it gained significant attention by consecutively releasing blockbusters such as ‘Harry Potter’ and ‘The Hobbit,’ and this year it plans to release a large number of exclusive works including ‘Jingbeol’ and ‘Coyote.’

Park Tae-hoon, CEO of Watcha, said, “Thanks to users who resonated with Watcha’s vision of recognizing everyone’s tastes and differences through diverse content, we have been able to achieve rapid growth,” adding, “We plan to grow into a service loved not only as a leading domestic OTT but also in the global market.”

Ahead of the Lunar New Year holiday, Watcha also plans to officially launch ‘Watcha Party,’ a service for group viewing of content with real-time chat. It continues activities to improve user experience, including revamping the kids profile offering a kids-only mode, and expanding content applying the latest video and audio technologies such as Dolby Vision, Dolby Atmos, and HDR10+.

This content was produced with the assistance of AI translation services.