"Meet Our Cultural Heritage at Starfield" Lunar New Year 'Digital Homecoming Exhibition' Held

Exhibition of Digital Masterpieces of Overseas Cultural Assets Including Mongyudowondo at All Starfield Stores Until the 21st
"A New Concept Gallery Enjoyed in Shopping Malls as Living Culture Spaces Using Digital Media Like Media Tower"

[Asia Economy Reporter Yuri Kim] Starfield has created an opportunity to view nationally treasured cultural assets that have been leaked overseas through large media towers and other digital media in celebration of the Lunar New Year.

Shinsegae Property announced on the 4th that, together with the Korea Cultural Heritage Digital Preservation Association and Blue Canvas, it will hold an exhibition titled "Overseas Our Cultural Heritage, Digital Homecoming Exhibition," digitally restoring cultural assets leaked overseas at all Starfield locations (Starfield Hanam, Goyang, Anseong, COEX Mall, and Starfield City Wirye, Bucheon, Myeongji) until the 21st.

The company stated that this exhibition was planned with the hope that the difficult times, when even families find it hard to meet during the Lunar New Year holiday due to COVID-19, will pass and everyone will be able to freely visit their hometowns, as nationally treasured paintings overseas are restored as "digital art" and return to our side.

It is also meaningful in raising awareness and interest in our cultural heritage leaked overseas and restoring old and damaged cultural assets into digital content forms to communicate and share with future generations.

The exhibited cultural assets include a total of seven pieces such as Mongyudowondo (An Gyeon), Suwol Gwaneumdo, 8-panel folding screen (Kim Hongdo), and Ink Plum Blossom Painting (Lee Yuwon). The Mongyudowondo, the finest landscape painting of the Joseon Dynasty located in Japan, is displayed on a 20-meter-high media tower and a 78-meter-wide panoramic screen, transforming Starfield into a gallery. Additionally, various Korean cultural assets can be found throughout Starfield at kiosks, elevators, and other locations.

Starfield Hanam and Goyang are also simultaneously holding offline pop-up exhibitions on the first floor Central Atrium where visitors can view the artworks and explanations in detail.

Changseung Lee, Marketing Manager at Shinsegae Property, said, "We are pleased to carry out a meaningful campaign for the Lunar New Year, the first holiday of 2021, where our cultural assets that have not yet returned from overseas can 'come home.' We hope that those who cannot spend the holiday with their families can find some comfort by looking at the cultural assets that have returned to our embrace."

Meanwhile, the Digital Homecoming Campaign began in March 2015 to digitally restore Korean cultural heritage leaked overseas and create digital masterpieces using new technologies to pass on our masterpieces to future generations.

Starfield also operates a "small art gallery" inside its shopping malls, providing exhibition spaces where visitors can naturally enjoy culture and arts without setting aside separate time, and anyone can view it for free.

Starfield Hanam is hosting a solo exhibition titled "Freedom in the Era" by artist Taehun Kwon, themed "Freedom and Time in the Society We Live In," on the basement first floor of the Central Atrium until the 10th of this month. Starfield Goyang is presenting the "WISH" exhibition by artists Juseon Seo and Kyungsoo Choi on the 4th floor until the 25th, themed "Engraving the Dreams and Hopes of All People in the World into Artworks." Starfield Anseong is holding a solo exhibition titled "Welcoming" by artist Hyoran Yeom on the basement first floor until the 1st of next month, themed "Sincere Human Relationships, Meetings and Togetherness, Our Preciousness."

This content was produced with the assistance of AI translation services.