Lotte Confectionery's 'Air Baked' Surpasses 10 Billion KRW in Cumulative Sales

Achievements in Just 8 Months Since Launch, Accelerating Popularity by Improving Product Quality

[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery's snack 'Air Baked' has surpassed cumulative sales of 10 billion KRW. This achievement came about eight months after its launch, and the company analyzed on the 4th that it is significant because it exceeded the industry's typical hit product benchmark of 10 billion KRW in annual sales in a short time. 'Air Baked' is a snack brand baked with hot air in a specially made oven without frying.

Lotte Confectionery plans to apply a quality upgrade within this month to accelerate the popularity trend of 'Air Baked.' First, the main ingredient, potatoes, will be changed to 100% German potatoes to enhance the flavor. Germany is the largest potato producer within the EU, and German potatoes are well known for their size and excellent quality suitable for use in potato chips. Additionally, Lotte Confectionery will adjust the oven baking process to further improve the texture.

'Air Baked' comes in a total of three types: two potato chips (Original, Onion flavor) and a popping snack (Kettle Corn flavor). The potato chips apply a 'marinade method' that adds seasoning to the blended ingredients to enhance the flavor of the potatoes.

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