Hana Financial Group's Integrated Membership Program 'Hana Members' Wins 2020 A' Design Award Grand Prix

[Asia Economy Reporter Kiho Sung] Hana Financial Group announced on the 4th that its integrated membership program, ‘Hana Members,’ won the ‘Grand Prix’ in the social media service category of the ‘2020 A Awards’ digital advertising & campaign division.

Now in its 14th year, the ‘A Awards’ is one of the top five most prestigious digital advertising awards in Korea, hosted by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT, the Korea Communications Agency, and the Korea Internet & Security Agency. Winners are selected through a rigorous three-stage evaluation process involving field experts, industry CEOs, and external professional judges.

The official Hana Members Instagram, which won the Grand Prix, was launched in February last year to expand communication with the young target audience. It uses the brand’s representative character, Haha Family, to quickly deliver lifestyle information and trending issues that align with the interests of the MZ generation, aiming to change perceptions of financial services and increase brand awareness.

As reflected in the Instagram channel name, followers are symbolized as ‘Members,’ giving a unique sense of belonging to the brand. The channel was highly praised for its diverse efforts to encourage daily sharing and participation with customers beyond simple information delivery, including regular monthly hashtag (#Members) events, earning it the honor of the award.

Launched in October 2015, Hana Members is Korea’s first integrated membership service in the financial sector, focusing on creating advanced value for customers by enabling a more convenient digital money life through Hana Financial Group’s integrated points system, ‘Hana Money.’

Jung Sung-min, Head of Hana Card’s Hana Members Division, stated, “Expanding the customer base is paramount to securing future competitiveness. Through the Hana Members Instagram, we will broaden communication channels with the young future customers and strive to maintain interactive communication as a channel that makes customers’ daily lives more enjoyable and fun beyond simple financial information.”

This content was produced with the assistance of AI translation services.