11st Sees 10x Increase in 'Gift Sending' Sales Ahead of Seollal Holiday
[Asia Economy Reporter Lim Chun-han] 11st announced on the 4th that in the recent two weeks (1.20~2.2) before the Lunar New Year holiday, the quantity of sales through its gifting service increased by 10 times and the number of paying customers increased by about 8 times compared to right after the service opened last year.
11st expects high demand for gifting during Valentine’s Day, which coincides with this Lunar New Year holiday, and is holding a ‘Valentine’s Day Gift Special’ until the 14th. They have prepared about 250 products at special prices, ranging from sweet desserts to bouquets, diffusers, and Yankee Candles as interior accessories.
They have prepared limited edition chocolates from popular Valentine’s Day brands such as ‘Godiva’, ‘Ferrero Rocher’, ‘Hershey’s’, ‘Maltesers’, and ‘Haagen-Dazs’, as well as macarons, cakes, and ice cream waffles. 11st will provide a ‘10% discount coupon’ (up to 5,000 won) usable on special event products, along with two additional exclusive discount coupons for gifting.
A special section dedicated to Lunar New Year gifts has also been newly established. Customers can easily check recommended holiday gifts from 11st and browse popular products grouped by price range set by the buyers themselves. Throughout February, various additional benefits will be offered when using the gifting service. An ‘11% discount coupon’ (up to 5,000 won) will be issued on a first-come, first-served basis, and OK Cashback points up to 1,000 points will be credited.
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An official from 11st said, “Last year, many customers became accustomed to online gifting culture while spending contactless holidays such as Chuseok and Christmas, and the number of customers using 11st’s gifting service has steadily increased. We hope people will convey their hearts to their precious acquaintances through contactless gifting as a way to overcome COVID-19.”
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