Lotte Homeshopping Launches On-Demand Delivery Service 'Wasseo'... Delivery Within 8 Hours

Lotte Homeshopping On-Demand Delivery Service 'Wasseo'

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 4th that it will launch the on-demand delivery service ‘Wasseo’ to quickly provide customers with desired products anytime and anywhere.

This service will operate throughout the Seoul metropolitan area starting this month. If you order TV broadcast products (products stocked in the logistics center) in the morning, you can receive them in the afternoon; if you order in the afternoon, you can receive them in the evening; and if you order in the evening, you can receive them the next morning.

To operate ‘Wasseo,’ Lotte Homeshopping doubled the number of dedicated personnel for product sorting and revamped processes by automating the logistics management system. As a result, the time required for product sorting was reduced by more than half, and the average time from logistics center shipment to customer delivery became 6.3 hours. During last year’s trial period, a customer satisfaction survey showed that 95% of respondents were ‘very satisfied’ with the service, indicating high satisfaction.

With recent social concerns about improving delivery drivers’ working conditions, the selection process for carriers prioritized the treatment of delivery drivers. Compared to general delivery drivers, the volume of same-day deliveries was reduced to less than half through dedicated personnel support for product sorting, monthly salary system operation, reduced working hours, guaranteed holidays, and flexible work schedules. While workload and hours decreased, the monthly salary system ensured stable income, resulting in high satisfaction.

A Lotte Homeshopping official said, “In the untact era, we incorporated on-demand service into delivery to introduce innovative services tailored to customer needs,” adding, “Although there are cost increases compared to general delivery, we expect it to contribute to improving customer service potentially through faster delivery speed and enhanced courtesy, as the service shows high satisfaction for both customers and delivery drivers.”

This content was produced with the assistance of AI translation services.