Electroland Opens New Seoul Store 'Power Center Ssangmun Branch'

Electronics Land 'Power Center Ssangmun Branch' located in Chang-dong, Dobong-gu, Seoul

[Asia Economy Reporter Lim Chunhan] On the 4th, Electron Land announced the opening of a new store, ‘Power Center Ssangmun Branch,’ in Chang-dong, Dobong-gu, Seoul. This is the first new store opening of the year.

Electron Land Power Center Ssangmun Branch is a new store in the Seoul area opened about 1 year and 3 months after the Power Center Banpo Branch in November 2019. Electron Land Power Center is an experiential premium home appliance store designed to allow customers to try various types of appliances firsthand and easily compare them by brand.

The Electron Land Power Center Ssangmun Branch spans a total of 3 floors and 165 pyeong, divided into large kitchen appliances zone, small kitchen appliances zone, mobile & PC zone, clothing care appliances zone, health appliances zone, TV zone, bathroom & beauty appliances zone, and vacuum cleaner zone. Especially on the 1st floor, appliances necessary for home life such as PCs and laptops are arranged, while the 2nd floor focuses on popular kitchen appliances needed for home cooking, such as dishwashers, air fryers, and electric ovens. The 3rd floor is designed with TVs and sofas together to create an environment for enjoying entertainment at home, and massage chairs emphasize experiential elements so customers can try them before deciding to purchase.

To celebrate the opening of the first store this year, Electron Land is holding various discount events until the 7th. During the event period, Electron Land offers discounts of up to 90% on home appliances including TVs, refrigerators, washing machines, dryers, clothing care appliances, air conditioners, PCs, massage chairs, rice cookers, dishwashers, and electric ranges. Additionally, on the 4th, 6th, and 7th, there will be an event selling small appliances for 100 won on a first-come, first-served basis. Customers who purchase over 500,000 won will receive gifts such as kitchenware sets, knife sets, stainless steel pot sets, and grills depending on the payment amount.

An Electron Land representative said, “Since many customers still prefer to see and purchase home appliances in person, we are focusing not only on online shopping but also on expanding offline stores with enhanced experiential features. We plan to continue opening new stores this year as well.”

This content was produced with the assistance of AI translation services.