Emart24 Targets Weekend Home Drinkers... 1+1 Promotion on Side Dishes

A customer is looking at 1+1 promotional snack products at an Emart24 store.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 4th that it will hold a discount event on side dish products timed to Fridays and Saturdays, when alcohol purchases are the highest.

Every Friday and Saturday, customers can purchase popular refrigerated/frozen side dishes such as Pocha Bulmakchang (7,900 won), Jikhwa Tong Samgyeopsal (4,500 won), and Crispy Big Hot Dog (2,400 won) in a 1+1 deal. Additionally, 233 types of side dishes including CJ Charcoal-grilled Dakgangjeong (4,800 won), Dongwon Sangsang Yukpo Steak (5,000 won), and Dongwon Sangsang Butter Squid (5,000 won) will be offered in 1+1 and 2+1 promotions throughout February.

According to Emart24's review of alcohol sales over the past three years, the proportion of alcohol sales on Fridays and Saturdays steadily increased from 33.5% in 2018, 34.2% in 2019, to 35.1% in 2020. In January of this year, the sales proportion further rose to 38.3%.

An Emart24 representative said, “We planned the bonus event on specific days to provide benefits to more customers,” adding, “We hope this event will offer customers an opportunity to purchase side dishes to enjoy with alcohol at an affordable price during weekends, including the Lunar New Year holiday.”

This content was produced with the assistance of AI translation services.