Lotte Mart Introduces High-Quality Agarwood Pills with Great Cost-Effectiveness
[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 4th that it will launch a cost-effective, high-quality agarwood pill under its health value-oriented private brand (PB) ‘Hav’eat’.
This product is approximately 1,180 KRW cheaper per pill compared to existing products, making it affordable even for customers trying agarwood pills for the first time. Instead of using a storage bottle as intermediate packaging, the pills are carefully wrapped in packaging paper and placed directly into a case, selling 100 pills in a large volume for 79,800 KRW.
Agarwood pills are a precious and expensive food made by collecting the resin that agarwood trees produce to heal wounds on themselves. Agarwood has long been known for its benefits in boosting energy, enhancing vitality, and calming the mind and body, and is considered one of the three great scents (香) along with musk and dragon's gall.
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A Lotte Mart official said, “We have introduced a product that minimizes material costs so that even those new to agarwood pills can purchase them without burden,” adding, “Considering the continuous increase in customers’ interest in health, we will continue to introduce products that meet customer demand in the future.”
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