"Reviving Wilted Flower Farms" Gyeongnam Province Launches 1 Company 1 School Bouquet Sending Campaign

Holding an Event to Send Congratulatory Flower Bouquets to Elementary, Middle, and High School Graduates and Entrants with Participation from Local Companies

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Saeyan] On the 3rd, Gyeongsangnam-do sent flower bouquets worth 60 million won to 55 schools in the province to help local flower farms struggling due to the impact of the novel coronavirus infection (COVID-19).

According to the Korea Agro-Fisheries & Food Trade Corporation, the transaction amount of cut flowers distributed at Gyeongnam's flower market in December last year was 8.05738 billion won, a 28.7% decrease compared to 11.29435 billion won the previous year.

In response, the province held the 'One Company One School Graduation and Entrance Student Flower Bouquet Sending Event' to increase flower consumption, which had significantly decreased due to COVID-19.

Through this event, Gu Ja-cheon, Chairman of Changwon Chamber of Commerce and Industry, Yoon Hae-jin, Head of NongHyup Gyeongnam Regional Headquarters, and Hwang Yoon-chul, President of BNK Gyeongnam Bank, formed one-to-one sisterhood partnerships with schools and decided to send a total of 2,000 flower bouquets worth 60 million won to 55 schools in the province.

Additionally, a budget of 58 million won was allocated to promote 'Office Flower Lifestyle,' and measures such as 'Giving Flowers on Anniversaries' are also planned.

After the Lunar New Year, flower sales events combining both face-to-face and non-face-to-face methods will be held. The plan is to focus on revitalizing flower consumption until May, when flower demand is high.

The province stated that it will promote the campaign through the provincial website, electronic billboards, SNS, and will request participation from each city and county in the province, related organizations, and groups to expand the campaign.

After the Lunar New Year, flower sales will continue through the online shopping mall 'e-Gyeongnam Mall.'

This content was produced with the assistance of AI translation services.