Netmarble, No.1 Korean Distributor in Global Mobile App Revenue

Netmarble New Headquarters Photo

[Asia Economy Reporter Bu Aeri] Netmarble, NCSOFT, Gamevil, and others were listed among the publishers with the highest mobile app revenue worldwide last year.

Mobile data analytics platform App Annie revealed on the 3rd the list of 52 mobile app publishers that recorded the highest revenue on the two major app markets, Google and Apple, in 2020.

The top revenue-generating publisher in app distribution was China's Tencent. NetEase (China), Playrix (Ireland), Activision Blizzard (USA), and Zynga (USA) also ranked among the top.

Tencent held the first place for five consecutive years, and NetEase ranked second for four consecutive years.

Among domestic companies, Netmarble ranked highest at 8th place. NCSOFT was 18th, Gamevil 49th, and DoubleU Games 52nd.

Netmarble achieved good results domestically and internationally with titles such as "The Seven Deadly Sins: Grand Cross," "Seven Knights 2," "Magumagu 2020 Mobile," "A3: Still Alive," and "Marvel Realm of Champions."

When narrowed down to the domestic market, Koreans downloaded Naver's apps the most and spent the most on NCSOFT's apps.

Based on downloads, Kakao, SK Group, Samsung Group, and KT followed.

In terms of revenue, Netmarble, Kakao, Webzen, and Gamevil ranked 2nd to 5th after NCSOFT.

App Annie analyzed that due to the impact of COVID-19 last year, publishers distributing game and streaming-related apps showed remarkable performance. More than 75% of the 52 publishers were game publishers.

"Lilith Games" (China), "Roblox" (USA), "Moon Active" (Israel), and "Scopely" (USA) showed achievements by climbing more than 10 ranks compared to the previous year.

This content was produced with the assistance of AI translation services.