Hyundai H Mall Establishes Strategic Partnership with Louis Quatorze

Hong Sung-il, Head of H Mall Division at Hyundai Home Shopping, and Kim Jung-hyun, Director of Taejin International Co., Ltd., are posing for a commemorative photo after signing a 'business partnership agreement' on the 2nd.

[Asia Economy Reporter Lim Chunhan] Hyundai Home Shopping's internet comprehensive shopping mall ‘Hyundai H Mall’ announced on the 3rd that it has signed a business partnership agreement (JBP) with Taejin International Co., Ltd., which operates the fashion accessory brand ‘Louis Quatorze,’ to provide differentiated customer services through strategic partnership and joint marketing.

The business partnership agreement refers to a corporate partnership in which the distribution company and the manufacturer analyze consumer trends and share information together from the product development stage to provide customers with optimal products and shopping environments. Since 2018, Hyundai Home Shopping has been signing agreements with various companies in fashion, beauty, food, and other sectors with the aim of mutual ‘win-win’ benefits.

Through analyzing the purchasing trends of Hyundai H Mall customers, the two companies plan to operate a Louis Quatorze specialty section within Hyundai H Mall and organize monthly themed exhibitions and joint marketing, strengthening customer benefits through various differentiated products and content operations.

A Hyundai H Mall official stated, "We plan to simultaneously launch new products collaborated with Louis Quatorze on Hyundai H Mall and Louis Quatorze Mall as early as the first half of the year," adding, "We will continue to expand the business partnership agreement to provide differentiated products to our users."

This content was produced with the assistance of AI translation services.