Samsung Fire & Marine Insurance Expands Digital Services from Biometric Authentication to Naver Pay

Samsung Fire & Marine Insurance announced on the 3rd that it is introducing and expanding various digital services through its direct channel to enhance customer convenience.

[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 3rd that it is introducing and expanding various digital services through its direct channel to enhance customer convenience.

Samsung Fire & Marine Insurance Direct offers various identity verification methods including joint certificates, mobile phone authentication, Kakao authentication, Toss authentication, as well as biometric authentication and PIN authentication consisting of a 6-digit password. While the existing joint certificate and mobile phone-based identity verification methods were mainly used, the company added Kakao and Toss authentication in January last year, and biometric and PIN authentication methods in November to improve customer convenience.

Biometric authentication has received positive responses, with cumulative usage exceeding 300,000 cases within two months of its introduction. A notable feature is that it provides authentication services within its own app without the need to install other biometric authentication applications.

The direct app has also added a chat consultation service that allows various consultations. Consultations can be conducted after identity verification, and not only subscription consultations but also tasks such as contract changes are possible.

This month, Naver Pay is also planned to be introduced. By providing partnership services from Naver, Kakao, and Toss, customer convenience will be enhanced.

A Samsung Fire & Marine Insurance official said, "Samsung Fire & Marine Insurance established a Digital Headquarters in December last year to prepare for the changing digital era," adding, "We will strive to provide better products and services suitable for the digital environment."

This content was produced with the assistance of AI translation services.