KGC Insamgongsa's 'Jeonggwanjang Hwaerak'

[Heartfelt Seollal Gifts] Trusted Health Management Products Safe for All Ages View original image


[Asia Economy Reporter Lim Hye-seon] Red ginseng is a representative product for managing health. It comes in various price ranges and can be safely consumed by all age groups, making it a popular gift item every Lunar New Year. Red ginseng is known to help boost immunity and relieve fatigue, covering the basics of health management.


For women's health, KGC Ginseng Corporation offers the ‘Jeonggwanjang Hwa-aerak’ series. Jeonggwanjang ‘Hwa-aerak’ is a women’s specialized red ginseng brand created with the meaning of sharing a “harmonious life (和), a loving life (愛), and a joyful life (樂).” Since its launch in 2003, it has established itself as a leading health supplement for menopausal women as well as women who want to maintain healthy youthfulness.


The red ginseng used in the ‘Hwa-aerak’ series is made only from raw materials that have passed Jeonggwanjang’s strict quality control. The red ginseng harvested through 100% contract farming must pass 7 rounds of 290 different safety tests before it can be used, and the secondary ingredients are also managed with quality standards equivalent to those of red ginseng.


‘Hwa-aerak Jin’ is the leading domestic health functional food officially recognized by the Ministry of Food and Drug Safety for helping menopausal women’s health. It contains 6-year-old red ginseng along with carefully selected secondary ingredients such as deer antler, angelica, peony, and pomegranate concentrate, which are beneficial for women.


The Jeonggwanjang ‘Hwa-aerak’ series also offers differentiated solutions for women’s health issues across different life stages. It includes ‘Hwa-aerak Innergetic,’ a body energizing product for vibrant days for women in their 20s and 30s; ‘Hwa-aerak Bon,’ for overall women’s health care for those exhausted by busy work life, childcare, and housework; ‘Hwa-aerak Jin,’ for women struggling with physical and mental changes during menopause; and ‘Hwa-aerak Hu,’ a well-aging solution for a dignified post-menopausal period in the era of longevity, providing a diverse lineup tailored to each life stage.



Recently, KGC Ginseng Corporation renewed and relaunched ‘Jeonggwanjang Hwa-aerak Bon’ in response to the growing needs of women approaching menopause, a critical period of rapid health changes, who require physical strength management. The new ‘Hwa-aerak Bon’ features a 1.7 times increase in red ginseng concentrate and enhanced specialized ingredients such as pomegranate, cranberry, and lemon balm, while maintaining the same price to improve cost-effectiveness.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing