BMW "First Electric M Series Model Unveiled This Year"

BMW M Series

[Asia Economy Reporter Changhwan Lee] BMW Korea announced on the 1st that it is revamping the customer communication strategy for its high-performance brand ‘BMW M’ and will add various new BMW M models this year, including M electric vehicles.

BMW M will be reborn as a single high-performance brand by integrating the previously separately operated ‘M Performance’ brand. Going forward, BMW M brand models will be classified into high-performance ‘M Performance’ lineups or ultra-high-performance ‘M High Performance’ lineups.

Along with the brand strategy, BMW Korea has been expanding customer choices since last year by introducing various M Performance models such as M235i, M340i, and M550i.

BMW M, which introduced 10 M Performance and M High Performance models last year, grew 53% year-on-year in the domestic market, showing the third highest growth rate globally within BMW M after China and Russia.

This year, to meet diverse consumer demands, a total of seven new BMW M models will be added, starting with the official launch of the new M440i Coupe on this day, followed by the new M3, new M4, and new M135i. As a result, the total number of BMW M models available for purchase domestically will expand to 34.

In addition, BMW Korea is accelerating high-performance limited edition marketing by utilizing ‘BMW Shop Online,’ which is recognized as the most successful online car purchasing channel.

The online limited editions, released every second Tuesday of the month at 2:06 PM, differentiate themselves from regular models in exterior, options, and performance, providing rarity and collectible value.

This year, the ‘New M550i Frozen Black’ and ‘M340i xDrive Touring San Marino Blue’ opened the 2021 BMW Shop Online season, and various limited edition models such as the M3 Competition First Edition and M5 CS First Edition will be introduced through BMW Shop Online.

Markus Flasch, Head of BMW M, recently stated, “BMW M will introduce its first electrified high-performance model within this year,” hinting at the launch of a completely new BMW M model.

The electrification of BMW M is expected to firmly maintain the ‘joy of driving.’ Furthermore, future electrified BMW M models will be developed in collaboration with artists like Hans Zimmer to create vehicle sounds, resulting in electrified models that preserve the emotional appeal of high-performance internal combustion engines.

This content was produced with the assistance of AI translation services.