Hanacard to Launch Multi Card... "Accelerating Digital Innovation"

The First Domestic Card Plate with Clear Option Applied
Use Different Cards with a Single Card Plate

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 1st that it will launch a new digital product series called 'MULTI,' which combines traditional credit cards with a new type of mobile card, as part of its transformation into a digital payment company.

The MULTI series embodies the meaning of innovation in financial transactions by linking unlimited services that the new generation (Millennials) will experience into a single card. Developed as a series, six types will be sold initially.

This card is characterized by enhanced digital usability and differentiated benefits depending on the card product. Hana Card is the first in Korea to apply a 'Clear Option' across the entire MULTI series. Depending on the customer's choice, the physical card may not display the card number (16 digits) and CVV (3 digits on the back). This allows for a simple and sophisticated card design while minimizing the risk of card information leakage in case of loss. Additionally, if necessary, customers can check the card number and CVV through the Hana Card OneQ Pay application (app).

Furthermore, the MULTI series can all be used with a single physical card. Hana Card is the first in Korea to allow customers to use all MULTI series products issued via mobile with just one MULTI plastic card. Through this, Hana Card customers can enjoy the benefits of multiple cards with one card and replace several credit cards with a single credit card. Customers can also instantly issue and use MULTI series products via mobile, enabling them to add product services online whenever additional benefits are needed.

Hana Card has strengthened differentiated benefits tailored to customer characteristics through the MULTI series. To satisfy trends in the digital and untact era and diverse consumer patterns, six product lineups were first configured. The main target industries include ▲ sectors with rapidly growing consumer usage such as simple (Pay) payments and delivery ▲ sectors with steady consumption patterns such as public transportation, telecommunications, and fuel, offering differentiated benefits compared to existing mass products.

Kim Jae-hoon, Head of Product Service Section at Hana Card, said, "As part of our efforts to transform into a digital payment company, we are focusing all our capabilities on launching the MULTI series products and establishing them as Hana Card’s representative digital brand. We will continuously develop modular MULTI series products that meet various customer needs and strengthen our product lineup."

This content was produced with the assistance of AI translation services.