Homeplus Offers Up to 30% Discount on 'World Gourmet Travel Gift Sets'

Fresh Processed Sets Sales Up 213%, Value Cheese Sets Sold Out in 2 Weeks
Global Liquor Up 89%, Wine Up 95%... Popularity of Global Gourmet Travel Products

[Asia Economy Reporter Kim Yuri] Homeplus announced on the 1st that it has launched the 'World Gourmet Travel Gift Set,' which includes world liquors, ham, and cheese, and will offer up to 30% discount for customers purchasing with event cards across all Homeplus channels until the 13th.

According to Homeplus, sales of the world liquor set increased by 89%, wine by 95%, and fresh processed sets such as cheese·and dried meat by 213% compared to the same period last year during Lunar New Year. The 'Gourmet Practical Cheese Set' sold out 2,000 units prepared within two weeks of launch. This is due to the expansion of the 'homeconomy' trend, where people enjoy unique foods at home instead of traveling abroad or visiting famous restaurants.

They introduced China's 'Wuliangye Jingjiu (250mg×2, set of 2 glasses)' for 20,000 KRW. 'Wuliangye,' one of China's eight famous liquors with a 400-year tradition, is a rich aromatic liquor made through long fermentation and aging processes.

The 'Chateau Bessard-Dubarry Bordeaux Set (750ml×2 bottles)' produced in Bordeaux, France, is offered at 49,900 KRW, and the 'Casillero Reserve Cabernet Sauvignon-Merlot Set (750ml×2 bottles)' from the renowned Chilean winery Concha y Toro is available for 59,900 KRW.

Dried meat sets are also on sale. The 'John Cook Deli Meat Charcuterie Set (Jamon Bellota Handcut 40g, Cacciatore 150g, Coppa, Italian Salami, Beef Snack, Cabanossi 50g)' is priced at 55,200 KRW, and the 'John Cook Deli Meat Pamfresh Delicatessen Set (Jambon, Wagyu Pastrami, Country Bacon, Pepper Bacon, Neck Bacon 100g, Beer Schinken, Mortadella 500g, Deli Wurst, Debrecziner, White Wine Sausage 240g)' is offered at 98,100 KRW.

The 'Sangha Farm Ham Cheese Practical Set (Classic Vienna, White Vienna, Roll Vienna 240g, Cheese Frank 360g, Stick Cheese 100g, Grilled Cheese 125g, Whole Grain Mustard 190g),' a platter-style set that allows you to enjoy cheese made from domestic 1A grade raw milk and handmade ham made from domestic pork at once, is available for 48,000 KRW.

Kim Hyun-yeol, liquor buyer of Homeplus's alcoholic beverage team, said, "With the prolonged COVID-19 situation, gourmet enjoyment at home has become a daily routine," adding, "This unique product will enrich the non-face-to-face holiday by soothing the regret of not being able to travel abroad."

This content was produced with the assistance of AI translation services.