GS25 Introduces 'The Pop Plus One Meal+'... 15 Discounted Categories

February Customers Only 3990 Won 'THE POP Rewards' Promotion

[Asia Economy Reporter Yuri Kim] GS25 announced on the 1st that it will launch 'The Pop Plus Hankki+,' which offers more benefits in response to the popularity of its paid membership service 'The Pop Plus.'

GS25, a convenience store operated by GS Retail, will introduce 'The Pop Plus Hankki+' with expanded benefits starting February 1st. Unlike the previous 'The Pop Plus Lunchbox & Salad,' which offered discounts only on lunchboxes and salads, 'The Pop Plus Hankki+' expands the discount categories to include various products such as gimbap, hamburgers, and Breadic.

Looking at the usage data of GS25's The Pop Plus, the number of subscribers in December increased 5.1 times compared to May last year when the service was first launched. Compared to non-subscribers, subscribers purchased four times more items in the relevant categories and spent 3.8 times more. GS25 explained that since many of the frequently purchased items were meal-related products, they decided to launch 'The Pop Plus Hankki+'.

The existing 'The Pop Plus Lunchbox & Salad' allowed up to 10 uses within 30 days when purchasing lunchboxes and salads. The newly introduced 'The Pop Plus Hankki+' includes all meal-replacement products available at convenience stores, such as rice balls, gimbap, hamburgers, sandwiches, Breadic, regular bread, dessert bread, cooked dishes, side dishes, instant noodles, Chicken25, and ready-to-eat items (such as roasted sweet potatoes and instant fish cakes) (with a maximum price of 6,000 KRW per item based on the selling price). The benefits have been expanded to 15 uses within 30 days (up to 5 uses per day), and the usage fee remains the same at 3,990 KRW, offering a 20% discount.

If a user purchases 15 items priced at 6,000 KRW each within 30 days, they can receive discounts up to 18,000 KRW, resulting in benefits worth approximately 14,000 KRW after deducting the usage fee. With discounts applied to a wider range of products and an increased purchase limit, GS25 expects interest in 'The Pop Plus Hankki+' to grow even further.

To celebrate the launch of 'The Pop Plus Hankki+,' GS25 will hold the event 'How Do You Live Just Eating Rice?' throughout February. Subscribers in February (new, existing, and rejoining members all eligible) will be entered into a draw to receive 3,990 points of The Pop Rewards, awarded to 1,000 winners.

Choi Yoon-jung, GS Retail's membership manager, said, "The Pop Plus, the industry's first paid membership service for lunchboxes and salads, has gained great popularity among customers. We are launching 'Hankki+' to take responsibility for our customers' meals by providing more diverse benefits." She added, "We will continue to improve the integrated membership service THE POP to offer more benefits when using GS25."

Meanwhile, GS25 also operates 'The Pop Plus Cafe25' in addition to 'The Pop Plus Hankki+.' For a monthly fee of 2,500 KRW, The Pop Plus Cafe25 offers a 25% discount on all CAFE25 products (excluding coffee beans and extra shots; tumbler discounts can be combined), including Americano, cafe latte, and cafe mocha. Users can enjoy discounts on up to 60 cups within 30 days (up to 10 cups per day).

This content was produced with the assistance of AI translation services.