Sogin Gong Provides Up to 30 Million KRW Support for Small Business Owners' Market Expansion

Approximately 220 Companies Selected... Government Funding for Online Marketing Costs Including SNS Promotion

[Asia Economy Reporter Kim Heeyoon] The Small Enterprise and Market Service (Chairman Jo Bonghwan) announced on the 1st that it is recruiting small business owners to participate in support projects to help small-scale manufacturers develop sales channels.

The Small Business Sales Channel Development Support Project selects about 220 manufacturing companies with fewer than 10 regular employees that produce excellent products and have growth potential, providing support for exhibition participation, online marketing, offline store entry, and media content production costs.

Selected small business owners can freely choose overlapping support items they want and can organize projects as needed within a limit of 30 million KRW.

According to the Small Enterprise and Market Service, last year the Small Business Sales Channel Development Support Project selected and supported 266 companies, helping small business owners develop sales channels and increase sales. Tom's, a small business producing biodegradable food waste bags, received support for entry into eBay Korea and 11st, as well as IPTV advertising last year, achieving sales growth of more than 2.7 times (312 million KRW → 844 million KRW).

This year, to focus on non-face-to-face and online sales channel activities due to COVID-19, the 'online marketing' sector has been strengthened. The Small Enterprise and Market Service plans to expand support to include advertising costs on various online channels such as private O2O platforms and participation in online exhibitions.

Jo Bonghwan, Chairman of the Small Enterprise and Market Service, said, “The Small Business Sales Channel Development Support Project is a program that helps small business owners keep pace with the rapidly changing distribution environment and the digital and non-face-to-face marketing paradigm.” He added, “Various support projects such as online marketing, online and offline exhibitions, and media content production are prepared, so we ask for your great interest.”

This content was produced with the assistance of AI translation services.