Gwangju Nam-gu Creates Scholarships by Discovering Ant Donors Contributing Over 5,000 Won
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Nam-gu, Gwangju Metropolitan City (District Mayor Kim Byeong-nae) is conducting scholarship fundraising activities for a month, focusing on discovering small-scale donors, aiming to raise 100 million KRW for the scholarship fund this year.
On the 29th, Nam-gu announced that to discover outstanding local talents who will lead the region's future and to support excellent students who are concentrating on their studies despite economic difficulties caused by the prolonged COVID-19 pandemic, they will seek donors through various methods such as the "One Person, One Account" campaign and donation relays.
The scholarship fund target for this year is 100 million KRW, which is about 15 million KRW higher than last year's amount.
Last year, the scholarship fund donated by district office officials, residents, companies, and various organizations was totaled at 85.73 million KRW, of which 71.05 million KRW came from generous donors who contributed more than 1 million KRW each.
Based on this analysis, Nam-gu plans to focus on discovering small-scale donors this year.
To this end, the district has designated the upcoming month as a focused period for discovering Nam-gu Scholarship Foundation donors and will carry out promotional and fundraising activities for the scholarship fund.
In particular, to discover small-scale donors who regularly donate 5,000 KRW or more monthly with the mindset of "many a little makes a mickle," they will encourage participation in the "One Person, One Account" campaign targeting Nam-gu district office officials, local residents, and members of institutions and organizations.
In this process, the personal business cards of Nam-gu district office officials will also be actively utilized.
Since new business cards are needed every year due to department changes from personnel transfers in the first and second halves of the year, the back of the business cards will be filled with information about supporting the Nam-gu Scholarship Foundation, aiming to discover small-scale donors through the exchange of business cards.
Alongside this, a donation relay campaign will be conducted to discover generous donors.
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The good deeds of donors who contribute more than 1 million KRW will be widely publicized through the Nam-gu district office website, newsletters, and SNS to encourage participation from companies and philanthropists.
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