Missha Launches Premium Herbal Skincare 'Chogongjin Face and Eye Cream' on Home Shopping

Missha 'Chogongjin Face and Eye Cream'

[Asia Economy Reporter Seungjin Lee] Able C&C's cosmetics brand Missha announced on the 29th that it will sell the premium herbal cosmetics "Chogongjin Face and Eye Cream" on home shopping.

Missha will sell a special package of 10 Chogongjin Face and Eye Creams on the home shopping channel Shopping NT from 9:45 AM for 60 minutes. The package includes 10 Face and Eye Creams, 1 Sosaeng Purification Massage Cream, and 5 Sosaeng Silk Masks, originally priced at 458,000 KRW, offered at 79,900 KRW.

This is the first time Missha brand products are sold on home shopping. The company explained that since women in their 40s and 50s, the main target of herbal cosmetics, frequently use home shopping, they decided to proceed with this sale.

Missha Chogongjin Face and Eye Cream is a dual-functional cosmetic product for wrinkle improvement and whitening. It contains the unique Gongjinbichaekdan ingredients of Chogongjin, such as deer antler and cornelian cherry fruit extract, combined with ginseng and rehmannia root extracts to provide nutrition and elasticity to the skin.

The Korea Dermatology Research Institute conducted a clinical trial on 21 adult women for 50 days last September using this product. As a result, the product demonstrated wrinkle improvement effects on the glabella and nasolabial folds, as well as lifting effects on sagging cheeks.

Sunmin Kim, Executive Director of Able C&C's online division, said, "This special package of Face and Eye Cream is a golden opportunity to purchase high-quality skincare products at an affordable price," adding, "We will continue to strive to introduce many products through various channels suitable for our target consumers."

This content was produced with the assistance of AI translation services.