Pulmuone Nokjeup Wins 'Pack Star Award' at Korea Package Design Exhibition for 3 Products

Pulmuone Nokjeup 'Raiko Gaek 3 Types' awarded the 'Packstar Award' for package design

[Asia Economy Reporter Seungjin Lee] Pulmuone Green Juice announced on the 29th that it received the ‘Pack Star Award’ in recognition of its design excellence at the ‘29th Korea Package Design Exhibition’ hosted by the Korea Package Design Association.

The Korea Package Design Exhibition is a design award hosted by the Korea Package Design Association and supported by the Ministry of Trade, Industry and Energy, the Korea Institute of Design Promotion, and the Korea Design Federation. It is considered one of the most prestigious award ceremonies in the domestic package design field. Winners are selected through judging based on three criteria: visual communication, packaging technology, and marketing concept.

This award marks Pulmuone Green Juice’s fourth win following 2016, 2017, and 2019. This time, three products?‘Raiko Gaek 3 Types’, ‘Fresh Nuts Pie’, and ‘Protein Leggings Meal’?were honored. All three products received high praise for expressing their main ingredients and usefulness at a glance through stylish colors and styles.

‘Raiko Gaek 3 Types’ is a health drink that combines ‘Gaek’, known as the heavenly fruit in Southeast Asia, with the sweet graviola fruit (soursop), capturing both taste and nutrition. To help consumers unfamiliar with the Gaek fruit, the package prominently features an image of the fruit, highlighting its role as the main ingredient.

‘Fresh Nuts Pie’ is a premium nut snack baked in the oven without oil, combining four types of premium nuts with Canadian maple syrup to consider both taste and nutrition. Almonds, coconut, sacha inchi, and sunflower seeds are placed on the front of the product to emphasize the raw materials, and a hot air balloon illustration cleverly expresses the lightness of the oven-baked product.

‘Protein Leggings Meal’ is a protein drink that helps daily intake of protein and calcium fresh every day. Targeting women as the main audience, it features pink and brown colors that catch women’s eyes, with a design reminiscent of leggings stripes. To express that it contains 50% first-grade milk, an illustration of milk waves is placed at the bottom to easily convey the product’s characteristics.

Kim Jeonghee, Marketing Manager of Pulmuone Green Juice, said, “Under the ‘One Pulmuone’ design strategy, we are working with the Pulmuone Design Center to create ‘Pulmuone-style’ package designs that effectively communicate not only the taste and quality of the products but also their unique features to consumers.” She added, “Pulmuone Green Juice plans to continuously incorporate trendy designs that fit the product concept as well as environmentally conscious packaging into its products.”

This content was produced with the assistance of AI translation services.