[2021 Asia Consumer Awards] Coway’s ‘Icon Water Purifier’ Becomes the Icon of Kitchens Through Technological Innovation
[Asia Economy Reporter Kim Heeyoon] Coway's strategic product, the 'Icon Water Purifier,' is gaining significant attention from consumers due to its user convenience.
The Icon Water Purifier, which enhances consumer convenience in terms of hygiene and maintenance, is praised for innovatively reducing size and noise, fulfilling all customer needs for a water purifier.
According to Coway, this product also contributes to innovation in kitchen space. The Icon Water Purifier, with its ultra-compact size of 18cm in width and 34cm in depth, has captured the hearts of housewives concerned about space utilization. Especially with a depth of 34cm, it can be placed anywhere in the kitchen while allowing large pots and other items to be placed in front, increasing consumer convenience.
Additionally, the Icon Water Purifier solves the noise problem of water purifiers. The compressor, the main cause of water purifier noise, has been replaced with innovative cooling technology to achieve noise levels quieter than a library. It is the first water purifier to receive the 'Quiet' mark, an international certification from the UK Noise Abatement Society, recognizing its low-noise performance.
Furthermore, this product is praised for its maintenance convenience. All filters (Nanotrap/Plus Innocence filters) are replaced every four months, and the water flow path from the direct water pipe to the cold water pipe is changed annually. Moreover, UV sterilization automatically runs for 15 minutes every 6 hours, significantly enhancing hygiene.
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The Icon Water Purifier, equipped with artificial intelligence (AI) technology, can self-diagnose its status and guide users on solutions when abnormalities are detected. It provides voice guidance in case of dangerous situations such as hot water dispensing. Especially tailored for the aging society, it includes a silver care function that sends an alarm to registered users if no water is used for 48 hours, adding to customer peace of mind.
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