[2021 Asia Consumer Awards] Lower Calories, Same Soup Flavor... Captivating 2050 Generation

Ramen Category, Nongshim 'Shin Ramyun Gunmyeon'

[Asia Economy Reporter Lim Hye-seon] Nongshim's Shin Ramyun Gunmyeon is the leading force behind the dry noodle craze in the ramen market. Many consumers express satisfaction with Nongshim's dry noodle products, which have lower calorie content and enhanced taste, resulting in a strong fan base.

The key to Shin Ramyun Gunmyeon's popularity is its clean and mild flavor. Its appeal crosses generations. Initially, it gained popularity among women in their 20s and 30s due to its low calorie content, and gradually, word of mouth about its clean and refreshing taste spread, leading consumers in their 40s and 50s to also enjoy Shin Ramyun Gunmyeon.

Nongshim launched Shin Ramyun Gunmyeon after more than two years of research and development. Since it involved reimagining the national representative ramen, Shin Ramyun, as a dry noodle, it took a long time. In particular, the most challenging process was finding a way to produce the same broth flavor while changing the fried noodles into dry noodles that are not fried in oil. To preserve Shin Ramyun's deep flavor while providing a clean sensation, researchers conducted over 2,000 sensory evaluations, adjusting the precise ratios of ingredients, and succeeded in creating a 'lighter Shin Ramyun.'

This content was produced with the assistance of AI translation services.