Orion Launches Online-Exclusive Limited Edition Gift Sets for Lunar New Year

Orion 'Hyodream Gift Set' and 'Jeongnanum Gift Set'.

[Asia Economy Reporter Seungjin Lee] Orion announced on the 26th that it will release two types of gift sets, the ‘Hyodream Gift Set’ and the ‘Jeongnanum Gift Set,’ in celebration of the upcoming Lunar New Year.

Orion’s limited-edition online-only gift sets, which feature popular snacks tailored to specific times, places, and occasions such as Chuseok, Halloween, and Christmas, saw sales nearly triple last year compared to the previous year. Accordingly, this Lunar New Year, Orion plans to continue this popularity by offering holiday-appropriate snacks in an online limited edition.

The Hyodream Gift Set includes five popular Orion snacks such as Choco Pie Jeong, Squid Peanuts, and Peanut Gangjeong. The Jeongnanum Gift Set contains three types of Choco Pie: Choco Pie Jeong, Choco Pie Jeong Banana, and Glutinous Choco Pie. The cases feature the characters ‘효’ (Hyo) and ‘정’ (Jeong) to convey gratitude to family and relatives, and a ‘New Year’s Money Envelope Set’ with New Year greetings is also included as a gift.

These gift sets can be purchased through major online shopping malls such as Gmarket, Tmon, Coupang, and SSG.com, and can also be sent as gifts via the KakaoTalk Gift service.

An Orion representative said, “We planned these gift sets so that people can easily express their feelings to family and relatives they cannot meet in person during the Lunar New Year,” adding, “They are perfect as untact Lunar New Year gifts that can be conveniently purchased and sent online or via mobile.”

This content was produced with the assistance of AI translation services.