Kakao Pay 'Mini Safe' Surpasses 110 Billion KRW in Deposits Just Two Months After Launch
- Over 300,000 Accounts Opened and More Than 110 Billion Won Deposited in Just Over 2 Months Since Launch
- Emergency Funds? Spare Money Can Be Separately Stored in Securities Accounts for Efficient Asset Management
[Asia Economy Reporter Kang Nahum] Kakao Pay announced on the 25th that the deposit balance of 'Mini Safe,' launched in collaboration with its subsidiary Kakao Pay Securities, surpassed 110 billion KRW just two months after its release. The number of users exceeded 300,000.
Mini Safe is a service that allows users to separate emergency funds or surplus money that they do not intend to use immediately into a separate account. Unlike expenses incurred frequently through various services such as payments, transfers, and investments, it enables efficient asset management by separately storing reserve funds that have no clear purpose yet but may be needed soon.
When applying for Mini Safe, a linked account called Mini Safe is created within the Kakao Pay Securities account, allowing users to set and store their desired amount. The stored money can be easily deposited or withdrawn anytime when needed, and even if kept for just one day, users receive an annual deposit fee of 0.6% paid weekly by Kakao Pay Securities. The basic storage limit is up to 5 million KRW, with the possibility to increase the limit up to 10 million KRW.
This achievement was possible because the service reflected users' needs to separately store and conveniently manage emergency funds. In fact, 19.4% of users who opened a Mini Safe also newly opened a Kakao Pay Securities account.
Kakao Pay decided to extend the deadline of its weekly dice-rolling event until the end of February, considering the high participation rate. When opening a Mini Safe, users receive dice along with the weekly deposit fee, and Kakao Pay Points are awarded as multiples of the number rolled on the dice. More than 70,000 people participated in the dice-rolling event during the second week of January.
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A Kakao Pay official stated, "It is a meaningful achievement to have more than 300,000 linked accounts opened for storage purposes?not for payments or investments?in just over two months, with deposits exceeding 110 billion KRW. We will continue to provide services that help financial life by accurately understanding users' needs to manage and utilize assets according to their purposes."
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