Daesang Strengthens Eco-Friendliness and Enhances Cost-Effectiveness with 'Seol Gift Sets' Launch

Daesang 'Cheongjeongwon Special No.1' Lunar New Year Gift Set.

[Asia Economy Reporter Seungjin Lee] Daesang announced on the 25th that it will launch the ‘2021 Seol Gift Sets’ for the Lunar New Year. They prepared a variety of products ranging from cost-effective gifts under 10,000 KRW to gifts reflecting the ‘stay-at-home’ trend caused by the novel coronavirus infection (COVID-19).

Daesang minimized the use of plastic and paper by reducing unnecessary gaps between components in line with the eco-friendly consumption culture and applied recyclable transparent containers. The shopping bag material for the Kim gift sets was changed from non-woven fabric to paper to enable paper recycling. Refrigerated and frozen products are packaged in reusable cooler bags.

The representative items of this Lunar New Year gift set include the ‘Cheongjeongwon Gift Set’ and the ‘Cheongjeongwon Special Gift Set.’ The Cheongjeongwon Special Gift Set is a composite gift set carefully selected with products useful for holiday foods. It consists of versatile products such as canola oil, cooking oligosaccharide, traditional apple vinegar, and sesame oil.

The ‘Premium Sauce Set’ is also available. It includes the ‘5-Year Aged Soy Sauce,’ made from domestic soybeans and wheat, aged in oak barrels and deepened with domestic honey, and the ‘Glutinous Rice Sprouted Brown Rice Gochujang,’ made by fermenting Korean glutinous rice sprouted brown rice and meju powder aged in a yellow soil room using traditional methods over a long period. The ‘Premium Sauce Mixed Set’ contains three premium sauces (gochujang, doenjang, ssamjang) combining the century-old taste of the Moon Okrye family and the sincerity of Cheongjeongwon Sunchang, along with ‘Neutiul Korean Soy Sauce,’ fermented and aged using 100% Sunchang soybeans and Korean meju.

The limited edition ‘Cheongjeongwon Stay-at-Home Set’ consists of three types: ▲Cheongjeongwon Jinsuseongchan Set ▲Cheongjeongwon Home Drinking Snack Set ▲Cheongjeongwon Air Fryer Snack Set. The Cheongjeongwon Stay-at-Home Set can only be purchased through pre-order.

The Lunar New Year gift sets can be purchased at Daesang’s integrated online shopping mall Jeongwon e-Shop, as well as department stores and discount stores nationwide. Three discount promotions are also offered to Jeongwon e-Shop members. Jeongwon e-Shop members can purchase gift sets at up to 67% off without any conditions. For Cheongjeongwon gift sets only, ‘General Members’ receive an additional 10% coupon, and ‘Classic Members’ receive an additional 15% overlapping discount coupon.

A Daesang official said, “Following last Chuseok, it is expected that this year, too, people will express their feelings through gift sets instead of visiting their hometowns or relatives.” He added, “Focusing on this trend, we are launching gift sets with a wide range of options and prices, and also releasing a limited edition practical stay-at-home set to help people enjoy the holiday well at home.”

This content was produced with the assistance of AI translation services.