"Simultaneous Connection with 5 ASEAN Countries" Lotte Home Shopping Hosts Non-Face-to-Face Export Consultation for SMEs

Non-face-to-face Export Consultations with 5 ASEAN Countries: Indonesia, Malaysia, Taiwan, Japan, Vietnam
50 Domestic SMEs and 16 Local Buyers Participating... A Total of 282 Consultations Scheduled

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping will hold the "Korea Brand Expo" export consultation event to support the overseas expansion of domestic small and medium-sized enterprises (SMEs) from the 25th to the 29th for five days. The event will be conducted online and non-face-to-face by connecting five ASEAN countries?Indonesia, Malaysia, Taiwan, Japan, and Vietnam.

The event was planned to help SMEs struggling with export slumps and economic recession due to the novel coronavirus disease (COVID-19) and to lead digital export innovation. Moving away from the previous method of one-on-one offline face-to-face consultations targeting a single country, the event will simultaneously connect five ASEAN countries online, allowing local buyers and domestic SME representatives to conduct non-face-to-face consultations.

Fifty domestic SMEs in fashion, beauty, and other sectors and sixteen local buyers will participate, with a total of 282 video consultations scheduled. The event will also promote K-brand products through the launch of an official website, a "V-catalog" containing product introductions and demonstration videos of participating companies, and Hallyu content featuring celebrities and famous influencers. Six celebrities, including Girls' Generation's Yuri and beauty influencer Pony, will participate, showcasing video content introducing products through unboxing. Additionally, product sales through Shopee, the largest online shopping mall in Southeast Asia, will be supported.

On the day, a non-face-to-face business agreement ceremony was held to activate the overseas expansion of domestic SMEs. Jung Yoon-sang, head of communications at Lotte Homeshopping, along with key distribution officials from major ASEAN companies such as Taiwan's Momo Homeshopping and Indonesia's Merdis, agreed to introduce competitive Korean SME products through overseas distribution platforms. Through this, Lotte Homeshopping plans to actively support the export of domestic SME products to ASEAN countries, where the perception of Korean products is favorable due to the Hallyu wave.

Jung Yoon-sang, head of communications at Lotte Homeshopping, said, "Due to COVID-19, it became difficult to hold the offline export consultation events that have been held annually since 2016. We sought ways to support SMEs struggling with export slumps and decided to switch to a non-face-to-face format for this event. As this is an opportunity to simultaneously receive export consultations for multiple countries and promote products overseas, we hope it will serve as a chance to open new sales channels. We will continue to carry out various activities to support the overseas expansion of domestic companies in line with the rapidly changing environment."

Meanwhile, the "Korea Brand Expo" is Lotte Homeshopping's representative win-win program that connects SMEs struggling to open sales channels with overseas distributors. Since 2016, it has been held nine times in Taiwan, Indonesia, Vietnam, Thailand, Australia, Russia, and other countries. More than 550 domestic SMEs have participated, recording over 5,100 export consultations and consultation amounts of approximately 550 million USD (about 601.5 billion KRW).

This content was produced with the assistance of AI translation services.