Hansome 'System·System Homme' Participates in Paris Fashion Week for the 5th Consecutive Time

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 24th that key products from the global edition of its casual brands System and System Homme, called 'System Studio,' participated in the 2021 F/W (Fall/Winter) Paris Fashion Week.

[Asia Economy Reporter Lim Hye-seon] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, will showcase key products from the global edition of its casual brands System and System Homme, called ‘System Studio,’ at the ‘2021 F/W (Fall/Winter) Paris Fashion Week,’ which runs until the 28th (local time).

Paris Fashion Week is one of the world’s most prestigious ‘Global Big Four Fashion Shows,’ alongside London, Milan, and New York. Hansome has participated in Paris Fashion Week every season since the 2019 F/W season. Due to the COVID-19 pandemic, all events this year are held online and non-face-to-face, and Hansome plans to unveil its products through the official System Studio website during Paris Fashion Week.

The ‘System Studio’ collection presented by Hansome at this Paris Fashion Week is a global edition for overseas collections of System and System Homme, targeting major export markets such as Europe, the United States, and East Asia, and consists of over 200 products. The concept of the ‘System Studio’ collection is ‘Odd-Even,’ characterized by contrasting ideas such as ‘Reality and Fantasy,’ ‘Masculinity and Femininity,’ and ‘Formal and Casual.’

Hansome will also operate an ‘AR Virtual Showroom’ incorporating augmented reality (AR) technology on the official Paris Fashion Week website. In the AR Virtual Showroom, visitors can view the ‘System Studio’ collection in 360 degrees in detail and check design features, lookbooks, and more.

A Hansome representative said, “Since participating in Paris Fashion Week in 2019, we have signed wholesale contracts with 55 fashion and distribution companies in 15 countries, including France’s Printemps, Canada’s Hudson’s Bay, Denmark’s Illum, and the global fashion online mall Ssense, with contract volumes growing by more than 30% each season. We will leverage the global network we have built so far to elevate the status of K-fashion worldwide.”

This content was produced with the assistance of AI translation services.