Hyundai Home Shopping Supports Australian Market Expansion for SME Products
Operating KOTRA and Sales Channel Support Program... Selling on Australian Home Shopping and Online Mall 'Open Shop'
Hyundai Home Shopping "Discovering 2-3 or more domestic SME products monthly and selling through Australian Open Shop"
[Asia Economy Reporter Yuri Kim] Hyundai Home Shopping supports domestic small and medium-sized enterprises (SMEs) in entering the Australian market and expanding their sales channels.
On the 21st, Hyundai Home Shopping announced that it will operate the 'Australia Market Expansion Support Program' for domestic SME products in partnership with KOTRA.
Since 2019, Hyundai Home Shopping has supported local marketing through its TV home shopping channel and online mall called 'Open Shop' operating in Australia. KOTRA will provide support in export and customs clearance.
Hyundai Home Shopping, together with KOTRA, selected five SMEs in the kitchen, lifestyle, beauty, and home office sectors by evaluating product competitiveness and suitability for the local market. Starting at the end of this month, 14 products from these companies will be sold on the local online mall. Some products are planned to be sold through the TV home shopping channel from next month.
Focusing on Korean health functional foods and hygiene products, which have seen increased local demand due to the prolonged COVID-19 pandemic, Hyundai Home Shopping plans to discover and introduce two to three or more excellent SME products every month from April onwards on the Australian online mall and TV home shopping.
A Hyundai Home Shopping official said, "The broadcast coverage area in Australia is scheduled to expand from the current five major cities?Sydney, Melbourne, Brisbane, Adelaide, and Perth (4.7 million households)?to the entire country (7.5 million households) in the second half of this year, which will greatly help promote domestic SME products locally. We will continue to prepare and operate various support measures to activate the entry and sales channel expansion of small and medium-sized partner companies in the Australian market."
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Meanwhile, Hyundai Home Shopping is the only company in the home shopping industry operating an 'Overseas Market Expansion Support Project' to expand overseas sales channels for SMEs. From 2016 to last year, it supported about 2.6 billion KRW for promotional video production, promotions, and product certification costs for SMEs wishing to enter overseas markets.
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