Global cosmetic company Kose announced on the 21st that it has created its third forest for environmental protection at Haneul Park in Mapo-gu, Seoul.

Global cosmetic company Kose announced on the 21st that it has created its third forest for environmental protection at Haneul Park in Mapo-gu, Seoul.

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[Asia Economy Reporter Seungjin Lee] Global cosmetic company Kose announced on the 21st that it has created its third forest in Haneul Park, Mapo-gu, Seoul.


Kose's eco-friendly brand 'SEIKISEI' has been conducting an environmental campaign called 'Save the Blue' worldwide for the past 13 years, investing a portion of its sales revenue into coral reef protection funds and leading efforts to protect marine ecosystems. Since 2018, the campaign activities have expanded to forest conservation, collaborating with the domestic environmental social enterprise 'Tree Planet' to complete the creation of the third forest in Seoul by the end of last year.


The forest creation was mainly carried out through the voluntary participation of employees of Kose Korea, Kose's Korean subsidiary. In the recently established third forest, a total of 100 trees, including Sorbus commixta (Maga-mok) and Kalopanax pictus (Eom-namu), which are effective in reducing fine dust and purifying the air, were planted. Kose Korea plans to continue close cooperation with Tree Planet to expand the forest and prepare various programs to share the value of SEIKISEI consumers and clean beauty in the future.



A Kose Korea official stated, “Kose has established a sustainable management direction of ‘Beautiful wisdom for people and the Earth’ and has been steadily conducting social contribution activities that place key value on people and the environment.”


This content was produced with the assistance of AI translation services.

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