Gwangju City Selects Home Appliance Joint Brand 'GIEL'

Meaning of ‘Gwangju Production (G) Intelligent (I) Electronics (EL)’... Design Symbol Shaped as ‘G’

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 20th that it has finally selected the name of the local home appliance joint brand as ‘GIEL’.

GIEL is a combination of ‘Gwangju + Intelligent + Electronics,’ meaning ‘an intelligent home appliance brand produced in Gwangju’ and ‘smart home appliances guaranteed by Gwangju.’

The design symbol G, inspired by the G in Gwangju and Good, embodies the image of Gwangju making good home appliances.

The currently used joint brand name ‘CITY OF PEACE’ is a slogan-type name that caused some inconvenience in association and memory, making marketing difficult. In particular, there was a limitation that only two product categories could be registered as a joint brand, so a new brand name was pursued to be used for various lifestyle-oriented products that fit current trends.

So far, Gwangju City developed a pool of brand naming candidates considering the image of light, home appliances, Gwangju, and easy-to-pronounce names targeting the global market, and selected 10 out of about 500 candidates submitted through a nationwide contest.

Regarding the developed candidates, after conducting a total of three online and offline preference surveys targeting citizens aged 20 to 50 and above, design students, and user companies, ‘GIEL’ was finally confirmed as the brand name.

Currently, Gwangju City is proceeding with the trademark registration process for GIEL, and plans to promote joint brand publicity through GIEL by organizing brand marketing strategies and usage manuals thereafter.

Along with this, Gwangju City continues to implement support policies such as product upgrading, customized marketing, and export support for companies using the joint brand to revitalize the local home appliance industry.

Currently, participating companies (products) include 24 companies and 39 products such as Haedong Range by Inah Co., Ltd. and air purifiers by DK Co., Ltd., promoting the excellence of Gwangju home appliances both domestically and internationally.

Son Kyung-jong, Director of the AI Industry Bureau of the city, said, “We will enhance the value of Gwangju’s home appliance joint brand GIEL through active support and promotion and make it a premium brand recognized not only in Gwangju but also in overseas markets.”

This content was produced with the assistance of AI translation services.