WEMAKEPRICE, One in Three Customers Repurchase 'GatSinsun' Local Direct Delivery
The Return Rate Over 100 Days Is 0.01%... Sales Increased by 73.4% in 3 Months
[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice announced on the 20th that its fresh food local direct delivery service 'GatSinseon' recorded a repurchase rate of 36.7% within 100 days of its launch. Sales in the past month increased by 73.4% compared to the first month of the service opening.
GatSinseon, first introduced in October last year, is a fresh food quality enhancement project that directly connects producers and consumers. Wemakeprice explained that by minimizing unnecessary distribution processes, it provides fresh food with the best freshness as well as reasonable prices.
Currently, there are over 2,000 exclusive GatSinseon products. All of these products have been personally tasted and inspected by the responsible merchandise planners (MDs) visiting the local sites. Even after listing, strict post-management is conducted. Products that do not meet the quality standards set by Wemakeprice based on various indicators such as return rates and purchase reviews are excluded.
The return rate, an objective indicator to confirm customer satisfaction, was recorded at 0.01%. GatSinseon offered a 100% refund guarantee at the time of its opening. The near-zero return rate demonstrates customers' recognition of the confidence in the quality.
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Kim Beom-seok, head of the fresh food team at Wemakeprice, said, "In the online fresh food market where customers cannot directly see the products, the most important factor for purchase decisions is to present consistently high-quality products," adding, "With GatSinseon, we will focus on creating fresh food that customers can trust and buy online by combining quality, freshness, and price competitiveness."
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