Galleria百, Lunar New Year Gift Sets Officially on Sale... KakaoTalk Gifts & Live Broadcasts Included

January 22 to February 11 Event

[Asia Economy Reporter Cha Min-young] Galleria Department Store announced on the 17th that it will begin the main sales of the ‘2021 Seollal Gift Sets’ at the food halls of all branches from the 22nd of this month until the 11th of next month. The period varies by branch.

Galleria Department Store’s distinctive feature this year is introducing gift sets themed ‘Seollentine (Seollal + Valentine’s Day)’, inspired by the fact that the Lunar New Year holiday coincides with Valentine’s Day.

Accordingly, they launched Seollal gift sets packaged in heart-shaped boxes symbolizing Valentine’s Day. Representative products include ▲‘Seollendau (牛)’ gift set featuring Korean beef ▲‘Chapon 1 and 2 sets’ composed of French chocolate ‘Chapon’ and sweet wine ▲Valentine’s Excitement Set and Valentine’s Lovely Set featuring apple mango and wine ▲‘Valentine’s Romantic Set’ consisting of Shine Muscat grapes and wine. Especially, the Seollendau gift, expected to be the most popular, is sold exclusively at the luxury hall.

Additionally, reflecting the home drinking trend due to social distancing, they strengthened the selection of alcoholic beverage gifts and prepared various premium wines. Notably, they offer three wines that received perfect scores from the world-renowned wine critic Robert Parker, each in a limited quantity of one set. These include ▲‘Petrus Set’, the finest Bordeaux wine enjoyed by President Kennedy and others ▲‘Chateau Latour Set’, known for its deep color and rich tannins, capable of aging over 50 years ▲‘Hundred Acre Set’, the wine that earned the most Robert Parker 100-point scores in the shortest time.

Moreover, since last Chuseok, Galleria has been offering a variety of gifts through ‘KakaoTalk Gift’, ranging from cost-effective gifts around 50,000 won to premium gifts around 500,000 won. These include ▲Korean Beef VIP Set ▲Apple Mango & Jeju Citrus Set ▲Dried Persimmon & Nut Set Mi (美).

Galleria increased the number of collaboration gift set items centered on the Korean beef brand Gangjin Maekwoo, exclusively sold at Galleria and slaughtered in Gangjin, Jeollanam-do, and the PB product ‘Gourmet 494’ by about 10% compared to last year’s Seollal. The Gangjin Maekwoo mixed sets include ▲Gangjin Maekwoo Health Wish Set ▲Gangjin Maekwoo Premium No. 3 Set ▲Gangjin Maekwoo Collaboration Planning No. 1 Set. The mixed sets composed of Gourmet 494 PB products include ▲Handmade Jam 4-Variety Set ▲Organic Sesame & Perilla Oil Limited Edition ▲Organic Seaweed Can Gift.

Meanwhile, Galleria will also hold a live broadcast for holiday gift sets. It can be viewed on Naver Shopping Live on the 26th, where various gift sets including meat, fresh produce, and Gourmet 494 PB will be sold at up to 30% discounted prices during the live broadcast.

A Galleria Department Store official said, “We increased the number of premium gift set items by about 10% compared to last year to meet the demand for high-end gift sets,” adding, “Additionally, we differentiated ourselves in the industry by launching unique products with the Seollentine concept.”

This content was produced with the assistance of AI translation services.